January Menu Must-haves

As the New Year approaches, it’s time to refresh your drink menu to match the evolving tastes and goals of your customers. January is no longer about seasonal flavours; it’s a month marked by a shift in consumer focus, with many looking for healthier choices, lower or no-alcohol options, and new flavours to kick off their resolutions. Dry January, Veganuary and the ‘new year, new me’ mindset encourages everyone to create better habits for a whole month. In 2024, 75% of people in the UK set at least one New Year’s resolution, which is a significant increase from 2023 and 2022.

So, whether your customers are looking to detox after the holidays, embrace wellness trends, or simply enjoy a fresh start, curating a January drink menu that reflects these changes can help you cater to their preferences.

January Menu Suggestions

Boosted Smoothies!

Simply adding supplements to a smoothie, drinking protein shakes or cutting out alcohol or caffeine have become common lifestyle changes consumers are adopting. Over the last few years, people have been looking at ways to incorporate healthier habits into their daily life. This includes boosting their immune system with supplements. Google searches are up 243% in the last 2 years for gut health. Boosting your smoothies or smoothie bowls with an antioxidant, energy boost, multivitamin powder is a great way to add value to your existing menu items. Whether this is a charged add-on or already included, this will attract a number of people who are making daily changes to be healthier.

Smoothies Menu Suggestions:

• Mango and Passion Fruit Smoothie with Energy Blend
• Blackberry and Blueberry Boba Smoothie Bowl with Multivitamin
• Strawberry and Banana Smoothie with Antioxidant

A Matcha Made in Heaven

Matcha tea’s popularity has exploded in recent years in the UK. It is the fastest-growing tea globally. The matcha market rose by 10.3% from 2023 to 2024 and is expected to grow a further 10.7% annually by 2028. Vegans, vegetarians and flexitarians make up 21% of the British public but in January this increases dramatically with Veganuary. Simply Matcha makes the perfect vegan drink (when paired with plant-based milks)!

Matcha Menu Suggestions:

• French Vanilla Matcha Latte
• Matcha White Hot Chocolate
• Raspberry Iced Matcha
• Matcha White Chocolate Frappe

Must-have Mocktails!

The rapid rise of no and low alcohol spirits, wines, and mocktails has gone hand in hand with the nations new healthy habits. With 1/3 UK adults abstaining from alcohol, the mocktail market in the UK is projected to reach £432 million by 2027. Dry January further encourages this lifestyle with 75% of those who commit, succeeding in abstaining from alcohol for the month and 59% drinking less the six months after.

UK’s top cocktails:

1. Margarita
2. Martini
3. Mojito
4. Negroni
5. Cosmopolitan

Mocktail Menu Suggestions:

• Passion Fruit Martini
• Black Forest Espresso Martini
• Frozen Strawberry Daquiri

Simply Top Tip: Add a pop to your mocktails by adding a scoop of Simply Popping Boba!

Protein is Popularrr!

On social media, #protein is trending along with protein beverages such as proffee (coffee with protein powder). Protein Coffee is a huge market since it gained popularity on TikTok in 2022. Google trends has shown a rise in interest in the topic since December 2023. Under 35’s rated ‘high in protein’ the most important health quality food benefit, above aiding mood, sleep or skin or being low in fat, salt or sugar!

Protein Menu Suggestions:

• Profee (protein coffee!)
• Protein Smoothie
• Cookies and Cream Protein Milkshake

SIMPLY MAGAZINE

SIMPLY HOW TO VIDEOS

These are just a few suggestions! If you’d like help with customising your menu or have any questions about our products and recipes, get in contact with our sales team through our live web chat.